Nike embraces commercial social scoring for customer insight

September 14, 2011

There's a new kid on the block. We all know Klout, it's a generic tool and it can't measure off-line activity.

Retail is an obvious area where knowing who are the people that can influence others to come to the outlet, or web store, can make a mass...

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The Art of Collaborating - Working with your competition to get better results

September 6, 2011

IntroductionI'm often asked in my consultancy business to give guidance to collaborating within a market as well as collaborating with suppliers and customers to provide a better service and to become strong and market leading. One of the challenges t...

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Why business growth matters...

August 30, 2011

Why keep growing…. All businesses are often faced with a dilemma about business growth, after all if we are already flat out, should we still be pushing for more? Couldn't we all agree just to find a nice steady state and keep that level of business? Well, er… No, we can't. Business is a complex

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Klout and Foursquare... How to make them work together.

August 14, 2011

Klout has linked up with Foursquare, and you can now feed your Foursquare stream into Klout. 

Klout measures influence, so how on earth does that linkage help to measure the influence that you have? The answer is that it doesn't and j...

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Klout and Foursquare...

August 14, 2011

Klout has linked up with Foursquare, and you can now feed your Foursquare stream into Klout. 
Klout measures influence, so how on earth does that help to measure the influence that you have? The answer is that it doesn’t and just checking in on Fo...

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How to use Hootsuite and Klout to save time ...

August 13, 2011

I'm often asked how I can manage the large networks that I maintain, and I'm often asked if Klout is just a measure of noise. But noisy people don't have high Klout scores, those with influence do.

I've put together this short video to highlight how...

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Digital Social Exclusion

June 28, 2011

Generally speaking, as the internet has grown, businesses in particular and, more recently, government in general, have started to provide services available only via the internet.  Internet Banking and Internet Investing, are fast becoming the typica...

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At the interface of disciplines

June 27, 2011

The Chief Executive of GlaxoSmithKline, Andrew Witty, said tonight in BBC2 that they have designed their Research and Development divisions so that clusters of people working in similar projects work in close proximity. Their experience is that innovat...

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Investing in Relationships

June 27, 2011

With the advent of Empire Avenue there’s a new ways to judge how serious someone is in relation to you, in the relationships they are building. They indicate how much of their limited resources they are prepared to devote to you, and they can see how...

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Just because you can...

June 27, 2011

Social media has brought us a whole new dimension in reaching out to express our views and concerns. It brings the ordinary person into sight in a way that leaves many businesses worried for their reputations, and new customer service models are being ...

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